Econsultancy

FEBRUARY 23, 2022

In-game advertising forecast to generate $14 billion by 2028, up from $6 billion in 2020. According to figures from The Business Research Company (TBRC) , the rising use of OTT platforms will drive the growth of the TV advertising market over the coming four years. billion in 2026, at a CAGR of 2.5%. In-game advertising.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises Gen Z users. Polaris) Hubspot leads the marketing automation software market with a 37.5% market share. billion by 2026. Statista) 76% of businesses use marketing automation.

Digital Marketing 87

Digital Marketing Marketing Strategy Shoppers User-Generated 87

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% UK ad market expected to be the second highest for growth in 2021. of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52