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10 Non-Obvious Social Media Trends You Need to Consider Right Now

Businesses Grow

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

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40+ Snapchat Statistics for Scaling Your Business in 2024

SocialPilot

While some critics are busy forecasting the demise of Snapchat, the platform is booming with the GenZ crowd, adamant about keeping their streaks alive. ” Brands looking to get hold of the younger generation must pay attention to Snapchat. Gen Z and millennials have direct spending of around a trillion dollars through Snapchat!

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50 Ecommerce Statistics To Know in 2024 [New Data]

Hubspot Marketing

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

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74+ Pinterest Statistics to Boost Social Selling in 2024

SocialPilot

Compared to Snapchat, TikTok, and Instagram, Pinterest, like Twitter and Reddit, had significantly fewer Gen Z users in 2022. Pinterest users, in general, spend 29% more while shopping than non-users. In Q3, Gen Z users grew double digits year over year, accelerating from Q2.

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Choose wisely: Higher education marketers take on College Decision Day

Sprout Social

The class of 2026 is probably the most digitally savvy set of students to ever walk onto a college campus. They leaned into the absurdist humor Gen Z is known for and showed off their transition skills with their “It’s time to become a bear” campaign. ursinuscollege. National Decision Day is here—it’s time to become a Bear!

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How To Keep Up With Marketing Trends In 2023? 5 Tips For Digital Marketers

Digital Marketer

until 2026? For example, if you’re targeting Gen Z, you might experiment with video formats on growing social media platforms like TikTok or Instagram Reels to reach that audience. Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% billion by that time frame.

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The Complete Guide to Education Marketing

Hubspot Marketing

billion by 2026. Social media channels are extremely popular among millennials and Generation Z, the members of your target audience. Here, you can grow demand for your product, services, or institutions as more people choose online education. The data speaks loudly: The global e-learning industry is set to reach $457.8