The CMO Survey

APRIL 1, 2025

Marketing leaders place greater emphasis on defending market position and investing in talent/capabilities, while other executives prioritize attracting investors and business partners. Key performance indicators reflect these challenges: Corporate sales growth fell to 8.3%, continuing a two-year decline from 14.1%

Transform

Sprout Social

AUGUST 6, 2025

This helps them skip the usual queue and secure their university place faster, creating a clear benefit that resonates with aspiring students. For example, the University of Lancaster created this TikTok video following the popular unboxing trend for their 2026 Prospectus. This includes using quick cuts, subtitles and trending audio.

Education

Sprout Social

MARCH 30, 2023

According to the Digital Out of Home Advertising Market report, the digital out-of-home market is expected to grow at a compound annual growth rate of over 10% to reach a market size of more than $33 billion in 2026. With access to a range of metrics, illustrating performance and direct business impact becomes clearer.

Key Performance Indicator

illumin

AUGUST 21, 2024

Global spending on digital advertising is expected to reach 836 billion dollars by 2026 ; it is important to understand the display advertising format in detail to add it to one’s marketing mix. What is display advertising? Display advertising is an important part of online advertising.

Advertising