Engaging customers through video games
SmartBrief - Marketing
AUGUST 1, 2023
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. At their simplest, in-game ads let brands’ names and logos appear in digital environments — an Obama billboard in Madden NFL 13, for example, or real restaurant chains in the Crazy Taxi setting.
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