Sprout Social
OCTOBER 26, 2023
If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2
SmartBrief - Marketing
JANUARY 23, 2024
With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. While CTV ad spend increases, marketers can expect a dip in linear TV spend as forecast through 2027. billion in 2024.
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Hubspot Marketing
MAY 30, 2023
The latest estimates predict the creator economy will top a half trillion dollars by 2027 , but will that be the case without TikTok? In a 2021 Fortune article Seth Kean, CEO of ROI Influencer noted brands earned $7.2
Hubspot Marketing
MAY 2, 2023
How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. Moolah-la: the creator economy is expected to reach $500 billion by 2027.
Hubspot Marketing
MAY 2, 2023
How should marketers be looking at Lemon8? Currently, Lemon8 is heavily user-generated content focused, with no major brands maintaining a notable presence on the app. Though it’s only a matter of time before more brands begin hopping on board. Moolah-la: the creator economy is expected to reach $500 billion by 2027.
SmartBrief - Marketing
AUGUST 1, 2023
In-game ads Since video games are the primary social venue for a lot of people, one main marketing technique uses similar strategies to those companies employ when advertising in out-of-home locations like billboards and stadiums. Last year, the Snapchat AR game was looking to attract the interest of marketers.)
Hubspot Marketing
FEBRUARY 5, 2024
As they succeeded, their customers became their brand evangelists. Below are five FSPs that have broken out of the regulatory box and found creative and effective ways to market their brand. A few years ago, Curve partnered with wearable smart technology brands like Twinn , Tap 2, and Tapster. That’s what Wise did.
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