Remove 2027 Remove Management Remove Marketing Automation Platform
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15 Key Marketing Automation Statistics

Backlinko

Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses?

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What is email marketing and how are platforms helping brands succeed?

Martech

Despite being so well-established, email marketing continues to attract more investment. billion in 2027, according to Global Industry Analysts’ predictions. Email marketing platforms usually offer features for email creation and sending, but consolidation and integrations have added to what one might have once expected.