Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. million users in 2028. million users in 2028.

Gen Z 60

Gen Z User-Generated Influencer Marketing Law 60

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high.

Gen Z 133

Gen Z B2C User-Generated Branding 133

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high.

Gen Z 105

Gen Z B2C User-Generated Branding 105