Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. When it comes to generative AI, CDPs are still in the early stages of exploring how it can enhance their offerings.

Customer 101

Customer B2C Transform Retail 101

Hubspot Marketing

JUNE 13, 2023

You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2028. billion in 2023 to $107.4

Advertising 101

Advertising Advertisers Food User-Generated 101

Econsultancy

FEBRUARY 23, 2022

for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1 billion in 2024, driven by growth markets such as the Middle East and Africa, Latin America, Southeast Asia, and India. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending.

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82