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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

When asked to report on the digital investments they have made over the last year, marketers reported that optimizing their websites (74%), digital media and search (65%), direct digital marketing to customers (57%), data analytics (56%), MarTech systems/platforms (54%), and online experimentation and/or A/B testing (45%) were most important.

CMO 130
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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. Now there's a limitation to this, of course, in that if people google something and your PDF comes out and then they click on it directly from Google, of course that's not going to show up in your Analytics. Hi, Moz fans.