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Marketing Proves Its Mettle During Pandemic; Job Growth Follows Suit

The CMO Survey

When asked to report on the digital investments they have made over the last year, marketers reported that optimizing their websites (74%), digital media and search (65%), direct digital marketing to customers (57%), data analytics (56%), MarTech systems/platforms (54%), and online experimentation and/or A/B testing (45%) were most important.

CMO 130
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What Your Google Tag Manager Container Should Contain - Whiteboard Friday

Moz

Make your future self happier and more productive by setting up your GTM containers the right way today. I am President and partner at Kick Point , which is a digital marketing agency based in Edmonton, Alberta. That can show up in Search Console, but you're not going to get it in Analytics. Video Transcription.