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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Marketers should focus predominantly on the 2534 age group. This demographic, especially women, uses Instagram as a discovery tool, making it ideal for brand awareness and influencer marketing strategies.

Gen Z 56
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

The rise of TikTok in Australia: TikTok stats on growth in the Australian market Although its been a major player in Australias social media landscape for years, TikTok is constantly evolving. TikTok is expected to reach 35 billion users by 2029. In Q4 2024 alone, TikTok generated 186 million downloads from users globally.

Gen Z 64