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Top fashion influencers in Australia: 28 creators brands should know

Sprout Social

YouTube: 8K Emily’s laid-back aesthetic and short-form fashion content resonate with both Gen Z and millennial audiences. million Australian users by 2029. Take the product tour. Emily Venz (@emilyvenz) Source: Instagram Instagram: 466.3K TikTok: 83.2K Jadé Brycki (@jadetunchy) Source: Instagram Instagram: 547.2K TikTok: 507.1K

Fashion 97
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. Takeaways: TikToks rise means authentic, low-production content is outperforming polished ads. X is also more popular among Millennials than other social media networks.

Gen Z 56
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

TikTok is expected to reach 35 billion users by 2029. Further, the 2024 Social Media Content Strategy Report reveals that 73% of Millennials have TikTok accounts. A 2024 survey found that 41% of Gen Z shoppers had made purchases through social media in the past six months, followed closely by Millennials (40%).

Gen Z 65