Remove 2029 Remove Promotion Remove Traditional Marketing
article thumbnail

Influencer marketing statistics for Australia 2025

Sprout Social

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. Influencer recommendations and word-of-mouth marketing are factors fueling this growth. Forty-six percent of Australians have purchased an item after seeing an influencer promote it. This is up from $1.63