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This is an early space, but demand is growing: The AI agent market is expected to grow to $47 billion by 2030. Expect to see more AI agents populating the marketing space soon. Why are AI agents useful in marketing? Marketing today demands two things above everything else: speed and personalization.
(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for marketresearch analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 billion by 2030.
The overwhelming majority of those surveyed (88%) agreed that marketers should use generative AI. However, 67% said that marketers should avoid becoming overly reliant on it. The challenge of becoming too reliant on AI may account for 47% of partially automated customerjourneys, according to Ascend2. Image Source 5.
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