article thumbnail

15 Key Marketing Automation Statistics

Backlinko

billion 2030 $13.71 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2028 $10.76

article thumbnail

3 actions to prepare for machine customers in service organizations

Martech

By 2025, nearly 40% of customers will try using a digital assistant to interact with customer service on their behalf, according to a Gartner prediction. What’s more, CEOs and CIOs believe one-fifth of their total revenue could come from machine customers by 2030. Machine customers are proliferating.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Market At-Home Beauty Devices

Power Digital Marketing

until 2030, marking an exciting opportunity for beauty brands to grow their business and revenue. . The customer journey, messaging and creative need to be geared toward providing content and guidance to help convince and convert. At-home facials with dermatology-grade devices from the comfort of our couch? Sign us up!

article thumbnail

Customer journey orchestration: What it is and why marketers should care

Martech

The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Table of contents What is customer journey orchestration?

article thumbnail

Role of artificial intelligence in marketing

Sprout Social

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI-driven marketing is set to drive 45% of the total global economy by 2030. As marketers, this is an essential advantage. Here is a closer look.

Marketing 128
article thumbnail

10 Challenges Marketers Face When Implementing AI in 2023 [New Data + Tips]

Hubspot Marketing

The challenge of becoming too reliant on AI may account for 47% of partially automated customer journeys, according to Ascend2. After all, 47% of automated customer service is 100% better than none. In 2017, a McKinsey report studied considerations around the workplace in 2030 and how AI might impact it.

article thumbnail

10 Ways an AI Customer Service Chatbot Can Help Your Business

Hootsuite

trillion by 2030. As it does, customer service AI is becoming increasingly common, and more potential use cases are becoming apparent. 10 ways an AI customer service chatbot can improve your business For many businesses, using AI for customer service is a surefire way to get a leg up on the competition.