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LinkedIn advertising: A comprehensive guide

Search Engine Land

Whether you’re promoting B2B products and services, recruiting talent or establishing thought leadership in your industry, LinkedIn provides a conducive environment for business-related interactions. LinkedIn advertising connects brands with a niche audience of professionals and decision-makers in a business-focused environment.

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I Asked ChatGPT How to Answer Salary Expectations in an Email — Here’s What I Got

Hubspot Marketing

Tech salaries differ from government or nonprofit salaries, for example, so the industry you’re interviewing in affects your target salary. How to Answer the Salary Expectation Question To find out exactly how to answer the salary expectation question, I talked to Nick Smith , a tech talent acquisition specialist. Research salary data.

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Conversational marketing: What it means for your social media strategy

Sprout Social

Pro tip: Chatbots are wonderful tools, but they can’t solve every issue. There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. And that includes your customers. They long for the days when a person was available to answer questions and solve issues in real-time. Chatbots are here to help.