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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.

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How location data helps marketers acquire new customers and expand campaigns

Martech

In many cases, meeting customers where they are means understanding how close they could be to a physical store. Read next: Real-world location data analytics tools during the pandemic. Using location data for customer acquisition. Marketers can use digital channels to act on location data.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment. Analytics platforms.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

I think with revenue operations—whether you’re calling it revenue operations or marketing operations, I think there’s different flavors of that that you’ll see in the industry—um, I really like to think of us as a bit of a translation layer, between the business side and the tech side. What are they doing?