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Acquisition Marketing

B2C

How location data helps marketers acquire new customers and expand campaigns

Martech

AUGUST 22, 2022

Using location data for customer acquisition. Marketers can use digital channels to act on location data. She added, “This is the power of human movement data and really being able to access real-time information on what’s going on with people.”.

Customer

Customer Customer Acquisition Retail Acquisition Marketing

Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

APRIL 20, 2020

Although the relevance of it to reach better results, the brand increase, and lead generation, for example, only 35% of marketers say it is extremely important to understand it (according to Hubspot trends — Not Another State of Marketing Report ). Well-success marketing campaigns do not only depend on gains but also their costs.

Content Marketing

Content Marketing User-Generated Thought Leadership Customer Acquisition

How location data helps marketers acquire new customers and expand campaigns

Content marketing ROI: how to calculate it and which metrics to use?

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