article thumbnail

How location data helps marketers acquire new customers and expand campaigns

Martech

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Using location data for customer acquisition. Marketers can use digital channels to act on location data.

article thumbnail

Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Although the relevance of it to reach better results, the brand increase, and lead generation, for example, only 35% of marketers say it is extremely important to understand it (according to Hubspot trends — Not Another State of Marketing Report ). Well-success marketing campaigns do not only depend on gains but also their costs.