Acquisition Marketing Content Marketing Customer Acquisition eBook 
Adobe Experience Cloud Blog
JUNE 17, 2013
Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. And many have specific content that is served up to prospects based on where they are in the sales cycle.
CXL
MAY 27, 2022
For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?
Rock Content
APRIL 20, 2020
Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Keep reading!
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