Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. How many more qualified leads? How many more free trials? How many more webinars? How many more demos?

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated CRM Inbound Marketing 79

Rock Content

APRIL 20, 2020

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. What are the best metrics to measure the gains and costs of content marketing? Email marketing. Increases retention. Content is a valuable asset.

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52