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The Beginner’s Guide to Cost Per Acquisition (CPA)

Hubspot Marketing

But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service? A metric that’s arguably the most indicative of this is conversions -- if your creative convinced someone to download or even buy something, then it was worth consuming.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

So we’ve established the fact that, as you know, at Unbounce and in marketing, we’ve got a little bit of way to go on our martech to fully embrace AI, and we will go on that journey. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

So we’ve established the fact that, as you know, at Unbounce and in marketing, we’ve got a little bit of way to go on our martech to fully embrace AI, and we will go on that journey. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team.