Use Insider

MAY 14, 2024

Retention vs. acquisition marketing: What’s the difference? While they’re both marketing strategies, retention marketing, and acquisition marketing have entirely different objectives—among a few other notable differences. Doing so demonstrates that you value their continued loyalty and their opinions.

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Ask yourself – which of these two options is a better pursuit for lead generation?

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

MAY 9, 2019

But how do you know if your content is engaging and emotionally resonant enough to persuade your audience to stay and ultimately buy your product or service? They don’t reveal whether they stayed or not.

Millennials 140

Millennials Acquisition Marketing Advertising Advertisers 140

Adobe Experience Cloud Blog

JUNE 17, 2013

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. As an example, a prospect who just learned about your company is probably not ready for a demo or pricing page.

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

DIY Marketers

JANUARY 5, 2023

Plus, you can use CPA to compare the efficiency of different marketing channels and make data-driven decisions about where to allocate your budget. Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Rock Content

OCTOBER 9, 2017

And, for his part, Michael Lan, digital marketing consultant at edtech language learning company Glossika, said keyword research tool Keyword Tool allows users to do keyword research for a number of these non-traditional search platforms like YouTube, Amazon, eBay and even the App Store. Amazon’s own ad products. Ad products.

Inbound Marketing 40

Inbound Marketing User-Generated Acquisition Marketing SEO 40

Unbounce

JULY 14, 2023

So we’ve established the fact that, as you know, at Unbounce and in marketing, we’ve got a little bit of way to go on our martech to fully embrace AI, and we will go on that journey. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team.

Transform 52

Transform Marketing Marketers CRM 52