Acquisition Marketing, Customer Acquisition and Entertainment

4 Steps To Building The Content Marketing Business Case

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Content Marketing

Content Marketing Customer Acquisition Acquisition Marketing Entertainment

What Does a Demand Generation Manager Do? (And How to Become One)

CXL

MAY 27, 2022

Or, as growth marketer Ramli John says in his CXL demand generation course : “If you want to sell efficiently at a high velocity, turning people—by educating, by empowering, by entertaining—into superheroes is the way to do it.”. Where does a demand generation manager fit into an organization?

Management

Management User-Generated Inbound Marketing CRM

Marketing Pro Pulse

4 Steps To Building The Content Marketing Business Case

What Does a Demand Generation Manager Do? (And How to Become One)

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