4 Fresh Ways to Think About Targeting on Social
Sprout Social
JULY 30, 2018
Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Katrina mentioned that REI also uses listening. That’s gold.
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