Hubspot Marketing
FEBRUARY 9, 2018
As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Instead, I’ll make a bold claim: webinars aren’t dead, and neither is the PDF ebook. They work across the entire customer journey.
Hubspot Marketing
JUNE 26, 2023
As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Below are a few examples of how we mapped an offer to a topic cluster. Promote content with CTAs.
CXL
MAY 27, 2022
For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?
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