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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. As brands leave behind the familiar roadmap of traditionalmarketing speak,’ they’ll need help experimenting and developing new ways of connecting.”.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.