Sprout Social

SEPTEMBER 9, 2020

Market research, especially at scale, can be costly and time-consuming. Not to mention, traditional market research only captures data from a specific point in time. The VP of Digital Marketing. But they’re also tasked with determining brand perceptions and identifying potential risks in the marketplace. The problem?

Health 121

Health Food Acquisition Marketing Digital Marketing 121

Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. As brands leave behind the familiar roadmap of traditional ‘marketing speak,’ they’ll need help experimenting and developing new ways of connecting.”.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133

CXL

MAY 27, 2022

Where DGMs and their demand generation teams differ from traditional marketing teams is in their close relationship to sales. Their focus is on a marketing strategy that supports overall sales efforts. For this to work, it requires complete marketing and sales alignment.

Management 79

Management User-Generated CRM Inbound Marketing 79