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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. You’ll prioritize approachability in every customer interaction.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. What do you do?