Sprout Social

SEPTEMBER 9, 2020

McDonalds, for example, used listening and found that their customers were over plastic straws. With that insight, the brand introduced a paper alternative to the delight of their customers. Market research, especially at scale, can be costly and time-consuming. You asked, we listened. pic.twitter.com/7aWiilabBB. The problem?

Health 119

Health Food Acquisition Marketing Digital Marketing 119

Sprout Social

FEBRUARY 1, 2021

In a socially distanced year, businesses witnessed firsthand what a crucial role social media plays in connecting brands with their customers. This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. You’ll prioritize approachability in every customer interaction.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133

CXL

MAY 27, 2022

The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. What do you do?

Management 79

Management User-Generated CRM Inbound Marketing 79