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Driving Conversions Throughout the Customer Lifecycle

Adobe Experience Cloud Blog

Driving Customer Acquisition. Marketing automation drives prospects and customers through the revenue funnel with various sub-conversions such as ebooks, webinars, demos, conversations with sales reps, etc. What percentage of your customers have bought additional products / services / solutions? Marketing Automation'

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Also, it is essential to know what requirements could reinforce your brand awareness and your customers’ product preferences, even though this perception is hard to quantify numerically. You also have to understand your content marketing costs, that is, how much you are investing in content marketing strategies.