Adobe Experience Cloud Blog

AUGUST 2, 2016

Behaviors like viewing product information or visiting specific content might indicate that a customer is interested in doing more. Check out our ebook 5 Ways Marketing Automation Can Help Your Enterprise Grow. So if you want to grow your enterprise, start with the people who love you already.

eBook 91

eBook Customer Thought Leadership Transform 91

Scoop.it!

FEBRUARY 22, 2024

Whether you want to improve talent acquisition, boost retention, position your company as an employer of choice, or establish thought leadership – these practical strategies will help you make your mark in the digital world. For example, LinkedIn is a prime platform for HR networking and thought leadership.

Content Marketing 78

Content Marketing Whitepaper Thought Leadership eBook 78

Adobe Experience Cloud Blog

FEBRUARY 25, 2016

And if your product is a considered purchase with a longer sales cycle, like financial services products, luxury goods, education, and healthcare, your customers probably came to you through multiple touchpoints. So, to truly understand which programs are working, multi-touch attribution is critical in measuring your program ROI.

eBook 91

eBook Thought Leadership Finance Marketing 91

Adobe Experience Cloud Blog

MAY 6, 2016

New content, videos, cheat sheets, or products. To learn more about how you can build your own personalized, targeted reactivation campaigns, download our ebook, Awaken Sleepy Email Subscribers with Reactivation Campaigns. The variations here include: Tone and voice of your writing, and the subject line style. Special offers.

eBook 91

eBook Thought Leadership Health Promotion 91

Hubspot Marketing

SEPTEMBER 30, 2022

While your style and substance may vary, these 10 tips can help boost your thought leadership strategy. Launching a blog that covers important topics relating to the industry in which you're selling is perhaps the best way to establish and uphold your image as a thought leader. Maintain an Active Business Blog.

Thought Leadership 88

Thought Leadership eBook Whitepaper User-Generated 88

Rock Content

APRIL 8, 2024

Users who like readable content may prefer blog posts and ebooks, while others may prefer videos, infographics, and other visuals. Expand long-form content into ebooks “It’s only quality content that will succeed in drawing users in and keeping them listening or on the page. One way to do this is with an ongoing content calendar.

Transform 78

Transform eBook Key Performance Indicator User-Generated 78

CXL

MAY 27, 2022

While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads. Demand generation marketers create and distribute strategic content (mostly for free) to build awareness and demand for their brand or product.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Search Engine Land

DECEMBER 6, 2023

Consideration stage Potential buyers have clearly defined their problem or need and are now exploring different solutions, products, or services. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

SEO 100

SEO CRM B2C eBook 100

Rock Content

APRIL 15, 2024

SaaS products and related services are often complex, tech-heavy, and crucial for future customer productivity. Examples include, but are not limited to, blog posts, how-to videos, case studies, ebooks, and whitepapers. This helps customers picture a company’s products as part of their professional present and future.

Marketing Strategy 52

Marketing Strategy Content Marketing Thought Leadership Key Performance Indicator 52

Exposure Ninja

NOVEMBER 3, 2023

Not only does it help potential customers with the problems they know they have, but it also helps people who didn’t know they had a problem and didn’t know your product or service was the solution. We’ll go into more detail about thought leadership later in this guide.

Thought Leadership 52

Thought Leadership Whitepaper Customer Journey Digital Marketing 52

Marketing Insider Group

MAY 3, 2021

Many times, corporations look at content marketing from their perspective of having all the knowledge about their product or solution. Otherwise, the attempt at thought leadership will fall flat. From eBooks to video to social media posts, you are creating a narrative. Your audience isn’t an expert. It’s that simple.

Content Marketing 115

Content Marketing Whitepaper Thought Leadership eBook 115

Litmus

OCTOBER 14, 2022

The email marketing funnel uses email experiences to nudge them along, ultimately helping them decide that your product or service is the perfect solution. The awareness stage is not the time to bombard them with all of your products and services at once. Emails with product and service information and real-life use examples.

Email Marketing 95

Email Marketing Thought Leadership Customer Journey Communications 95

Search Engine Land

JUNE 16, 2023

Few buyer journeys start and end with clicking a giant “buy now” button at the top of a homepage or product page. Know your product Connecting the unique features of your brand, product or service to your audience’s unique challenges, goals, and values is the crux of a successful content marketing strategy. SUBSCRIBE See terms.

Whitepaper 94

Whitepaper eBook User-Generated B2C 94

Hubspot Marketing

MARCH 14, 2018

Even a business whitepaper can serve a variety of uses and audiences -- some more product-focused than others. And although it is put together like an ebook, the two are written quite differently. Click here to download our 13 customizable ebook templates for free. A product pitch. What Is a Whitepaper Not?

Whitepaper 131

Whitepaper eBook Thought Leadership Education 131

Adobe Experience Cloud Blog

MAY 8, 2019

The common misconception is that demand generation is all about creating demand for a product. It’s a gradual, comprehensive, holistic approach to engagement that comprises dedicated inbound marketing tactics, social interactions, ebook campaigns, weekly newsletters, pop-up events, webinars, and more. The clue’s in the name, right?

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Adobe Experience Cloud Blog

MARCH 28, 2017

Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Your whitepapers and ebooks don’t have to be hidden away and confined to your resources page. The bar has been raised and now creating more content isn’t enough.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

Hubspot Marketing

AUGUST 11, 2022

This individual likely fits the demographics of your ideal client, also known as your buyer persona , but they are unaware of your product or in need of it. Consideration Stage: The stage where people are doing heavy research on whether or not your product or service is a good fit for them. Ebook or Tip Sheet. Image Source.

Whitepaper 144

Whitepaper eBook Education Price 144

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Offer Solutions and Establish Thought Leadership. Drip campaigns are excellent for promoting useful content that establishes you as a valued thought leader.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

JUNE 3, 2015

And to learn more about sales and marketing alignment, be sure to download our new ebook, Jumpstart Revenue Growth with Sales and Marketing Alignment. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry. Marketing Roles.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

The new generation of digitally savvy customers does a bulk of their product research online. In most cases, they’ve already made somewhat of an assessment about your products based on your digital platform. At the beginning of the customer journey , customers may become aware of your product or service but not quite ready to purchase.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Adobe Experience Cloud Blog

OCTOBER 3, 2018

It fuels lead generation, ABM campaigns , social media ads, event follow-up, and product launches. The experiences I have using those products shape my perception of their brands and keep me coming back for more. For example, in our ebook nurture, we send our subscribers to the ebook download page that include a CTA.

Branding 133

Branding Direct Mail eBook Thought Leadership 133

Hubspot Marketing

MARCH 11, 2024

Experiment with products and share your findings. When you have personal experience with a product, it enhances your credibility and authenticity as an affiliate marketer. Your recommendations carry more weight because your audience knows you have used and benefited from the product yourself. What sets you apart?

Affiliate Marketing 82

Affiliate Marketing User-Generated Marketing Marketers 82

Adobe Experience Cloud Blog

JULY 17, 2018

It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thought leadership. If you have a robust guest blogging program already in place, think about your editorial calendar and what customers may have a great piece of thought leadership to add to your blog.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Adobe Experience Cloud Blog

JANUARY 5, 2015

It takes a lot of work—spanning from a company’s brand messaging to its product experience and beyond. Our new ebook, Customer Activation—Marketing with a Measurable Purpose will help you evaluate your current customer activation practices and determine how you can help your company tackle this challenge in the future.

Customer 134

Customer eBook Thought Leadership Market Trends 134

Adobe Experience Cloud Blog

JUNE 29, 2015

And if Jackson only watched 10% of the Product A feature video but 95% of the Product B feature video, you better bet you’d be sending him more information on Product B! Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation.

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Whitepaper eBook 134

Marketing Insider Group

APRIL 19, 2021

Explaining what their products and expertise can do for those customers. You might think that your product can make the entire world a better place. to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Set yourself apart from the competition.

Whitepaper 134

Whitepaper eBook Marketing Marketers 134

Hubspot Marketing

FEBRUARY 3, 2023

Use it to keep a running list of ideas, take notes, store inspiring articles or ebooks, or plan your editorial and social media publishing calendars. As long as it serves its purpose -- whether that's thought leadership, driving leads, explaining a new concept, or something else -- length doesn't matter.

eBook 116

eBook User-Generated Whitepaper Thought Leadership 116

Adobe Experience Cloud Blog

JULY 10, 2015

and link to a trial download or an ebook. It builds the goodwill for an attendee to request a product demo or start a conversation. Join us for the webinar, and coffee is on us”—proved to boost in registration and attendance by an astounding 50%! And in our follow-up emails we would say, “Thanks for joining us! How was your coffee?”

Marketing Strategy 134

Marketing Strategy Marketing Automation Platform Thought Leadership Transform 134

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

If the product or service they’ve purchased requires some information or training for them to properly use it, this is the perfect opportunity to provide them with that information. If you’re an office supplies wholesaler, you sell a variety of products. Engaged Contact. Upcoming Purchase Reminder.

eBook 134

eBook Thought Leadership Email Marketing Product 134

Adobe Experience Cloud Blog

AUGUST 12, 2015

Also, you might be asking, “Which kinds of products do these rules apply to?” What This Means: If you listen to some popular podcasts, you’ll hear that the host often promotes a product or service. If you haven’t used the product or service that you’re advertising, don’t say “We use this software every day!”.

Law 134

Law Thought Leadership eBook Advertising 134

Adobe Experience Cloud Blog

FEBRUARY 15, 2017

How are those customers using your product or service; in other words, is there a product-market fit? Ultimately, your goal should be to establish the total addressable market (TAM), or total available market, which is essentially the revenue opportunity available for your product or service. Identify Your Personas.

Thought Leadership 132

Thought Leadership Manufacturing Marketing Marketers 132

Adobe Experience Cloud Blog

JULY 29, 2014

But this isn’t just for its own sake – ultimately, it’s so that when someone makes a purchase, your product or service is what they buy. Pinterest gives users a format to engage with your content and become brand advocates, but it also helps them connect directly to your products. Why Pinterest? Building Your Pinterest Audience.

Branding 134

Branding Thought Leadership Fashion eBook 134

Adobe Experience Cloud Blog

APRIL 6, 2015

Timing: The ability to deliver messages at moments when your customer is currently interacting with your product, whether that’s in a mobile browser or native app. For more information, check out our ebook: Creating Your Mobile Marketing Strategy which walks you through how to integrate mobile into your comprehensive marketing strategy.

Marketing Automation Platform 129

Marketing Automation Platform Thought Leadership Marketing Marketers 129

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. It doesn’t have to be, because as readers imagine themselves shopping for products with significant price differences, they’re relating.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

MARCH 22, 2018

It’s how Google answers our searches, Amazon recommends products, and Pandora plays another song. These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. Are they product pages? Tell me your thoughts in the comments. Is it a definition?

Whitepaper 134

Whitepaper Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 20, 2016

A recent study by Verint Systems showed that businesses and consumers are both more likely to switch brands after a bad experience than because of a bad product. We even took it one step further and formally compiled all of our findings from LinkedIn Sponsored Content A/B tests into an ebook of best practices. Be Fearless.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Adobe Experience Cloud Blog

SEPTEMBER 6, 2012

In today’s complex buyer landscape, you have to produce thought leadership content in order to draw your prospects in and prompt them to share your messaging across their networks. Here is a list of my top level key priorities: Creating thought leadership pieces (from initial copy development to asset production).

Management 118

Management Content Marketing Thought Leadership Whitepaper 118