Hubspot Marketing

FEBRUARY 9, 2018

As an acquisition marketer, I hear questions like this all the time: "Is the PDF dead? While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Nail Your Promotion Strategy.

Logistics 284

Logistics eBook Thought Leadership Acquisition Marketing 284

Hubspot Marketing

JUNE 26, 2023

One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post. As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts.

eBook 145

eBook SEO Real Estate Promotion 145

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing.

Stealth Marketing 143

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 143

Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. Driving Customer Acquisition. But what you are to see moving forward is marketing automation will become a post-sales enabler.

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated CRM Inbound Marketing 79

Rock Content

APRIL 20, 2020

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. Promoting your content to your audience also will generate expenses. What are the best metrics to measure the gains and costs of content marketing?

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52