Acquisition Marketing Entertainment Global Marketing 
Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Email Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey.
Hubspot Marketing
NOVEMBER 28, 2022
According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.
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