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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. In H1 2021, gaming accounted for half of all global mobile user-acquisition spending. In-game advertising.

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Treasure Data Treasure Data is focused on the enterprise – Global 2000/Fortune 500 companies. Dig deeper: Does your company need a CDP?

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How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Hubspot Marketing

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Early this year, conversations surrounding an upcoming recession started making headlines. Which companies and industries will be most impacted?

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How Ecommerce Transformed Marketing 

Digital Marketer

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. And, in turn, how has that changed the way we market? The fact that the global market size of ecommerce continues to grow reflects these changes. The Rise of On-Demand Entertainment.

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CMO Spotlight | Michael Engleman - SHOWTIME

Set Up

He was fascinated by the insights his team gained from the rebrand based on the regional and global reception. He learned a lot about all the different marketing functions, like the branding experience, global marketing, storytelling, and more while working on the campaign. Q5 | What media inspires you?

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The Human Element Behind The Manufacturing Industry

Set Up

At Set up , we regularly interview marketing leaders from different industries ranging from Tourism to Packaging to Entertainment and Healthcare. Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing.

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10 Marketing Industry Lessons from 2023

Set Up

Andrea Arnold , the Senior Manager, Global Marketing, eMobility at Eaton noted, “The exciting part is being able to tell the story of the journey that happens in manufacturing. Know the meaning behind your product and connect the customer to it.