article thumbnail

How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Hubspot Marketing

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 102
article thumbnail

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you.

article thumbnail

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

So, you know, Faye, as we think about marketing automation now, AI streamlines and automates various marketing tasks: email marketing, lead nurturing, lead scoring, campaign management, and so on. It influences what you’re doing in Google Tag Manager or Telium or Adobe or what have you.