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How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Hubspot Marketing

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report shows that some companies actually increased hiring, according to 34% of marketers surveyed.

eCommerce 100
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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Account-based marketing (ABM) is a hyper focused marketing strategy where teams treat an individual prospect or customer like its very own market. Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole.