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The Serious Takeaways from Sirius Decisions

Adobe Experience Cloud Blog

Author: Heidi Bullock A little over two weeks after marketers gathered at the Marketing Nation Summit in Las Vegas, a new group of savvy marketers converged in Nashville, Tennessee for three days of informative sessions, networking, and, let’s be honest, great music. Account-Based Marketing—One Size Doesn’t Fit All.

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Also, it is essential to know what requirements could reinforce your brand awareness and your customers’ product preferences, even though this perception is hard to quantify numerically. If your company is considered as a trustworthy place to get information, you are more likely to rank higher in search engines. Email marketing.

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Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.

article thumbnail

Unprompted: Combine data with AI to turbocharge your marketing

Unbounce

We’re gonna talk a little bit about where companies are on their data maturity curve, and what that even means, and hopefully anchor that back to, uh, some good thought leadership for our marketing audience today. Revenue Ops is responsible for three pillars: data, marketing technology tools, and processes.