article thumbnail

The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. The website, often called an affiliate, will only get paid when their promotion generates a sale. Brand Marketing.

article thumbnail

How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

One of the major benefits of grouping your posts together is identifying a content offer opportunity that can be effectively promoted on multiple blog posts, as opposed to an individual post. As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts.

eBook 145
article thumbnail

4 Fresh Ways to Think About Targeting on Social

Sprout Social

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. We speak just like them.