Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? If not, is an API available for custom system integrations? Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts.

Direct Mail 97

Direct Mail Customer Acquisition Marketing Automation Platform CRM 97

DirectMail2.0

FEBRUARY 26, 2024

our sole purpose here in this organization is to make direct mail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make direct mail the most effective form of marketing. There’s a lot of budget that’s being lost to digital marketing.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Martech

APRIL 15, 2022

In the B2B marketing space, LinkedIn and Facebook are the most commonly used social media platforms, according to survey data from Databox. Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising.

B2C 117

B2C Marketing Automation Platform Gen Z Whitepaper 117

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 116

Marketing Automation Platform CRM Manufacturing B2C 116