Content Marketing Institute

JANUARY 12, 2018

One thing we’ve had to repeatedly clarify is that content marketing doesn’t simply replace your broader integrated marketing strategy. Content marketing is, and has always been, best served as an integrated infusion into a broader marketing strategy – a multiplier. Today’s integrated marketing strategy isn’t.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

OnPassive Marketing

SEPTEMBER 10, 2022

There are several different types of marketing that businesses can use to reach their target customers. One type of marketing is product marketing. This type of marketing focuses on promoting and selling a specific product. Another type of marketing is service marketing. Pull Marketing.

Customer Marketing 72

Customer Marketing Direct Mail Customer Social Media Marketing 72

Content Marketing Institute

OCTOBER 29, 2018

For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. It’s your story.

Content Marketing 106

Content Marketing Automobile Marketing Marketers 106

Content Marketing Institute

OCTOBER 29, 2018

For product and service brands, building an owned media strategy as a strategic function in the business is akin to how companies were using the assembly line in 1913. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. It’s your story.

Content Marketing 75

Content Marketing Automobile Marketing Marketers 75