Martech

NOVEMBER 27, 2023

But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM. Deliverability (people who aren’t expecting your emails are far more likely to mark you as spam, but these people are great fits for advertising).

Direct Mail 98

Direct Mail CRM Marketing Automation Platform Advertising 98

Martech

JUNE 14, 2022

I also kind of already knew which direction I was headed in because I also got a major in advertising and then a minor in marketing. The thing I liked about that one was seeing the bigger picture and that just kind of led me more and more towards marketing. Is it a marketing automation platform?

Marketing Automation Platform 84

Marketing Automation Platform CRM Retail New Technology 84

Martech

MAY 13, 2022

Mobile marketing falls within the ecosystem of digital marketing. As such, it’s primarily marketers who use the tools involved with running mobile campaigns. This is a relatively new technology that’s been gaining traction in the last few years as mobile devices become more widespread.

Transform 112

Transform Gen Z Shoppers Retail 112

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Digital advertising. Snapshot: Marketing automation. Click here to download! Product overview.

Marketing Automation Platform 112

Marketing Automation Platform CRM Direct Mail Price 112

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. Marketing automation platforms, like Marketo, enable users to easily set up segmentations and tailor emails to the chosen segments within a single program.

Thought Leadership 134

Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Get the daily newsletter digital marketers rely on. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. How the Experts Define Content Marketing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144