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10 Takeaways From BlueGlassX: The Internet Marketing Experience Part 2

Adobe Experience Cloud Blog

by Jason Miller Following up on our earlier post , I am still reveling in the thought leadership bliss and overflow of insights from last week’s Blueglass X Internet Marketing Conference. Here are five more key takeaways for marketers from my favorite marketing conference of the year. Just say Google us.

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How to Leverage Psychology for Influencer Marketing

Adobe Experience Cloud Blog

Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology. This tactic is known as influencer marketing. They attend more dinner parties than anyone else.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

Instagram can be a brilliant place to advertise and market to higher-earning demographics. Try to grab users’ attention instantly in your video content marketing. Here are some ideas for successful video content to share on this platform: Showcase new technology. Share thought leadership.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Once you get your content marketing strategy going, it’s that positive snowball effect in action.