Marketing Insider Group

JUNE 14, 2021

Instagram can be a brilliant place to advertise and market to higher-earning demographics. Try to grab users’ attention instantly in your video content marketing. Here are some ideas for successful video content to share on this platform: Showcase new technology. Teach your audience how to solve a common problem.

Content Marketing 144

Content Marketing Gen Z Entertainment User-Generated 144

Adobe Experience Cloud Blog

MAY 5, 2016

Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology. This tactic is known as influencer marketing. They attend more dinner parties than anyone else.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketing Marketers 91

Power Digital Marketing

FEBRUARY 18, 2019

Due to their strong relationship with new technology and their mobile devices, Gen Z’s primary means of communication and content is through mobile applications or texting. Effectively reaching the next generation of consumers means better understanding their needs and strategizing how to modify your marketing to better reach them.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Martech

APRIL 27, 2022

Measurement is a challenge to every aspect of marketing from attribution to campaign optimization. To meet that challenge, marketers need insights into the vast quantities of data being generated from the wealth of customer touchpoints. New technologies surface insights faster and create the opportunity to visualize and share data.

Analytics 128

Analytics Customer Journey Marketing Marketers 128

Hubspot Marketing

MAY 9, 2019

With new technology emerging at breakneck speeds, there's a palpable pressure to continuously upskill. Whether you want that job promotion or to sidestep into a new field, you'll need to commit to learning new skills. However, learning new skills can be both time-consuming and challenging.

Finance 145

Finance Inbound Marketing eCommerce Non-Profit 145

Marketing Insider Group

OCTOBER 25, 2021

Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. The definition of what we consider as “marketing” is constantly changing and becoming broader. Traditional advertising is losing its effectiveness, so what’s the answer?

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 25, 2019

The marketing trends that will dominate in the next 12 months will include Customer Experience , Employee engagement , and Content Visualization. The definition of what we consider as “marketing” is changing and becoming broader. Google, Pinterest, and several other companies are also investing in visual search technology.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Bannerflow

APRIL 12, 2022

The United Nations World Tourism Organization states : “as information and communications technology (ICT) became a global phenomenon, tourism was a consistent early adopter of new technologies and platforms”. A well-designed mobile app creates a direct digital path to target customers and more opportunities for sales.

Transform 52

Transform Customer Journey New Technology Management 52

Marketing Insider Group

JULY 1, 2020

It becomes easier to achieve your marketing goals with future content because you already have a foundation in place – a vast content library of written, visual, and experiential content, all designed to resonate with your target buyers. This is in contrast to traditional marketing. How the Experts Define Content Marketing.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144