article thumbnail

Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing

Adobe Experience Cloud Blog

There’s still a lot of human involvement in things like advertising. That’s why Snapchat and video advertising are exploding. But you’re also talking about an online marketplace for advertising that could displace ad agencies from their traditional function. Personalization is going to happen big time. A lot of innovation.

CMO 134
article thumbnail

The Best In Automotive Content Marketing

Marketing Insider Group

The content’s diversity in topics result in being a balance between stories of luxury and culture, and stories of Lincoln automobiles, artisans and the brand’s history. Although the article features Lincoln automobiles, it is important to note that the product is not the main subject of the story, but secondary. We want to inspire.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why Being Human Is Your Brand’s Biggest Asset

Duct Tape Marketing

We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So it doesn't have to be just, here's the advertising line. But I, but you could see the, you could see the pressure, the internal pressure, the CMO just got fired. So talk about like a low interest category.

CMO 88
article thumbnail

Why You Need To Humanize Your Brand

Duct Tape Marketing

We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So it doesn't have to be just here's the advertising line. So, so the, the excavating part is me talking to the CEO or the CMO and finding out. So talk about like a low interest category. To understand.

article thumbnail

What It Means To Humanize A Brand (And How To Do It Well)

Duct Tape Marketing

We're not talking about automobiles that people look forward to having that purchase when the, when the time comes. So it doesn't have to be just here's the advertising line. So, so the excavate, the excavating part is me talking to the CEO or the CMO and finding out. So talk about like a low interest category. To understand.

article thumbnail

22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot Marketing

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

Branding 145
article thumbnail

Marketing Tools and Technology – How Does A Marketer Decide?

Marketing Insider Group

Passive discovery is where buyers stumble across a piece of information that they were not directly looking for, as they would with great content or an advertisement that caught their attention. Jonathan Becher is EVP and acting CMO at my employer SAP. Mike Volpe is CMO at inbound marketing software company Hubspot.