Advertising B2C Pharmaceutical Whitepaper 
Search Engine Land
MARCH 29, 2023
On the flip side, all marketers know many platforms today are overcrowded with advertisers. This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads.
Marketing Insider Group
APRIL 20, 2020
B2B companies will generate 88 percent more leads, while their B2C cousins will generate 67 percent more leads through publishing blog posts consistently. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.
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