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How to map your selling process to the way your B2B customers buy: A case study

Martech

These industrial pumps are used in various industries that involve fluid handling, like chemicals, water management, aquariums, mining, pulp and paper, pharmaceuticals, steel, circuit boards, electronics and food and beverage. Customers especially value a supplier who is reliable and trustworthy.

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

On the flip side, all marketers know many platforms today are overcrowded with advertisers. As marketers, we simply can't use the same whitepaper or demo we might leverage on Google or LinkedIn Ads. This doesn't mean advertising on Reddit or creating powerful content for Reddit has to cost you a lot of money. Enter Reddit Ads.

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What Is a Blog Writing Service? (And Why Your Business Needs One)

Marketing Insider Group

And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods. In addition, you can expand these newsletter articles into new content, such as white papers and e-books, that delve even deeper into the subject matter for those considering a purchase.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Winmo , a database that includes many contacts in the pharmaceutical industry as well as a lot of market research (“I didn’t have the resources to hire someone to do this research. For example, he once worked for a company that provided preclinical research services to pharmaceutical companies. “We Streamline your processes.