Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

eCommerce 138

eCommerce Retail User-Generated Advertising 138

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys. But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. Allow me to explain what these integrations mean….

Pharmaceutical 134

Pharmaceutical Thought Leadership Customer Journey Advertising 134

Marketing Insider Group

APRIL 20, 2020

Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144