Adobe Experience Cloud Blog

FEBRUARY 17, 2015

Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But for many marketers, this goal has been more of a utopian dream than actually realizable given the proliferation of channels and the complexity of customer journeys.

Pharmaceutical 134

Pharmaceutical Thought Leadership Customer Journey Advertising 134

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Since then, Google has continued to support Performance Max by releasing new features , including brand exclusions and asset group-level reporting. Let me give you an example.

eCommerce 143

eCommerce Retail User-Generated Advertising 143

Marketing Insider Group

JULY 13, 2020

As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider. The companies that bring the customer into the heart of the organization will be the ones to succeed in the New Normal. Tim Hughes.

Transform 106

Transform Pharmaceutical Customer Journey Price 106

Marketing Insider Group

APRIL 20, 2020

Furthermore, in today’s digital world, your website is more important than ever to get your brand out in front of likely customers. As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144