Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. billion by the IAB in their Internet Advertising Revenue Report. The key to RMN’s success is how interactions with brands can enhance the shopper experience. These tools made it possible for KPM to introduce brands in a relevant way.

Shoppers 101

Shoppers Retail Customer Journey Shopper Market 101

Martech

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 135

Digital Marketing Advertising Advertisers Shopper Market 135

Search Engine Land

OCTOBER 28, 2022

Tasked with a new campaign, the digital marketing lead faces questions on how to create, target and execute digital advertising: When do you launch a digital campaign? What platform do you advertise on? Rapid changes in the advertising industry also contribute to marketer overwhelm. What do you even post?

Digital Marketing 100

Digital Marketing Advertising Advertisers Shopper Market 100

SmartBrief - Marketing

AUGUST 24, 2023

In the ever-evolving landscape of retail media , three key opportunities stand out as transformative game-changers for brands and retailers. Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings.

Retail 52

Retail Transform Shoppers Gen Z 52

Hubspot Marketing

JULY 10, 2023

While this type of data is priceless and valuable to brands, it’s prohibitively slow and expensive to code a sample 3,000 responses like this. They’re looking at the relationships between categories, brands, or products and particular audiences. Our AI-enabled dashboard allows them to get ahead of change by tracking trends over time.

Customer 80

Customer Transform User-Generated Retail 80

Martech

AUGUST 18, 2021

With the pandemic still a major concern for shoppers, marketers in the retail space should be looking at how better to engage with consumers digitally. Snapchat is a great way for brands to test the AR shopping possibilities, but it has significant limitations to a brand’s longer-term extended retail strategy,” said Bodzewski.

Shoppers 137

Shoppers Retail Shopper Market Price 137

Martech

AUGUST 19, 2021

Balancing risk and reach: The brand safety dilemma. No one wants to see their product advertised on a website pushing fake news, conspiracy theories or extremist politics. Marketers practicing brand safety can prevent that from happening, but that practice is imperfect. Editorial Director. BOX AD GOES HERE. The reason?

Shopper Market 111

Shopper Market Retail Shoppers CMO 111